Ikonic applies an integrated design approach to every project we undertake. Doing so allows us to create unmatched creative design solutions that are based on a solid business foundation; driven equally by capacity, quality and budget. This balance informs creative solutions that are simultaneously creative and financially viable.
To do this, we deploy a comprehensive process:
We begin with deep discovery into the complexities and objectives of each project. By targeting our initial creative approach, we ensure that our creative solutions remain laser-focused on delivering a meaningful and memorable guest experience without sacrificing our client’s business objectives.
Once design direction is set, our team of industry experts works to craft several deliverables (including master planning, show design, project programming, media concepts, budget and schedule) that effectively bring our clients’ vision to life. We believe that our clients have the very best understanding of their specific needs and challenges. Our job is to apply our international entertainment experience to create unparalleled design solutions for those challenges. To that end, our work product is iterative and interactive. Our bilingual staff helps ensure that open, two-way dialogue with our clients results in project solutions that are squarely aligned with our clients’ vision.
After a concept is selected, we focus our efforts on design development, applying the very best minds in the industry to address every intricate detail and nuance required to turn concept into reality. Leveraging a team of themed entertainment pioneers and emerging talent, we are able to anticipate, identify and overcome virtually any design challenge that may arise.During this project phase, we not only address architecture and engineering challenges but also technical design, art and show direction. Area development and construction drawings are also created during this stage.
Production, Construction and Installation
Armed with a well crafted concept and full design package, we work with the very best fabricators, production experts, installation professionals and operations leaders to make certain that the creative and operational intent of the project is carried through from concept to opening day. Because we understand and are well practiced in the challenges of doing business in China, we deploy a combined team of American and Chinese professionals to supervise this phase of the project. This ensures that we deliver a high quality of entertainment content while foregoing budget overruns that could potentially arise as a result of a language barrier.
Ikonic is poised and prepared to work on any single phase of a project or, as we prefer, as a turnkey provider. Managing a project through its entire lifecycle — from concept to completion— allows us to act as steadfast advocates for our clients’ vision, working tirelessly to make certain that every element of the project works in support of our client’s original intent.
As the leisure market continues to expand throughout China, we hope that you will consider engaging in our proven process to create a project that’s much more than just an attraction…we hope you will make it something Ikonic.